John Gotty is a writer and consultant focusing on brand and product in music and sportswear. He’s also currently the EIC at and widely renowned for his work in founding one of the earliest and biggest hip-hop blogs The Smoking Section in early 2005. During his career, Gotty has worked in collaboration with a long list of artists, brands, and publications from the likes of Nike, adidas, Complex, McDonald’s, New Era, Finish Line, Champs Sports, SXSW Festival, A3C Music Festival, and many more.